Communicating the benefits of 'Home Grown' - Phase

Summary

This project aims to raise the profile of production nurseries with plant buyers and retailers through the adoption by growers of the Home Grown symbol and communicating the benefits of Home Grown plants to these target audiences.

Sector:

Horticulture

Project code:

HNS 163b

Date:

01 November 2009 - 01 August 2010

Funders:

AHDB Horticulture

Project leader:

STEPHEN SANDS

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Related research projects

Launch of the 'Home Grown' symbol to UK Ornamental Plant Producers – Phase 2