East Malling Strawberry Breeding Club (EMSBC)

Summary

The strawberry breeding programme at East Malling has been developing new varieties for all sectors of the strawberry industry in the UK since 1983. In this time it has released 35 varieties, of which 32 are still being propagated for sale, with total sales of these varieties now exceeding 250 million plants.

This project will continue the work of the breeding club.

Sector:

Horticulture

Project code:

SF 096a

Date:

01 June 2013 - 31 May 2018

Funders:

AHDB Horticulture

Project leader:

EAST MALLING RESEARCH

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Development of improved cultivars to reduce the environmental impact of strawberry production in the United Kingdom